SilverStorm Blog

The digital revolution and the Knowledge-based Society

Posted by Raúl Poveda on Aug 3, 2016 9:50:11 AM

I've started to analyze the challenges faced by organizations wanting to deliver strategies driving Digital Transformation. Even though I am still digesting that vast amount of content provided by itSMF in a recent seminar on the same topic, it is clear to me that it is vital that we must be capable of designing solutions that align with the latest business models adopted by modern-day companies.

The economic and social context. The digital revolution and the Knowledge - based society

Digital Transformation is already happening. It is not an option; we don’t have the luxury to leave this alone. It is necessary evolution, where it is important to keep the focus on change, people, technology, and processes.
Taking a look at the words that make up the trendy phrase, we should focus on the word “Transformation”. The inclusion of the word “Digital” is not the focus.

When we talk about transformation, we need to talk about change. However, change is not just about the delivery of new technological solutions within an organization; it is so much more. Change is about globalization, technological convergence, new business models and understanding the customer experience. 
To make transformation a success, a sharp and well-defined business strategy needs to be created, bridging the gap, step by step until we achieve the desired results. 
Also, needless to say, this process will only make sense if it is lead by the CEO, it can't just be about IT, the CEO needs to make sure the entire business is involved.

Which organizations need to transform?

Successful companies in the knowledge-based society were startups in the not too distant past, none of them existed 40 years ago. These new enterprises mean business, and they are out to compete with the older, more robust ones. It's the older organizations, under threat from new competitors, which need to transform.

How do we transform?

We need to start by understanding the new type of customer out there. If we can understand their preferences and habits, then perhaps we could use this information to drive transformation. 


What are the characteristics of this new type of customer?

First, we need to be aware that the customer is already 'digitilized'. It's also important to understand that their workforce contains what have come to be known as 'Millennials.'

Some characteristics include:

  • 100% digital
  • Multiscreen, multichannel
  • 'Appdictives'
  • Social
  • Critical and demanding
  • Protagonist

Today more than 50% of our customers demonstrate these characteristics.  This trend will increase to 75% by 2025.

Enterprises that fail to address Digital Transformation face the stark reality that there is a possibility that they may not survive.

A long time ago, this last statement ceased to be a hypothesis.
If we look at the evolution of organizations within the S&P 500 index, we can see that until 1960, companies that made up the list had an average age of 60 years. In 2010, this average had reduced to 15 years. 
Everything points to the fact that by 2025, 75% of these organizations built under traditional models will no longer be with us.
Therefore, it is correct to state 'transform or die'.

To avoid falling into extinction, where can we acquire Digital Transformation?

The bad news is that Digital Transformation is not a product that can be purchased, installed and be made ready for use.
Success can be achieved through the design of the transformation and then the implementation in a controlled manner across the entire organization.
Enterprises will need external partners to help them, partnering them through the entire process, providing strategic value to the business.
Here are some variables for consideration:
  • Transformation should take place in phases completed over time.
  • The evolution should always include periods of analysis with regular pauses to take measurements.
  • There is a high impact on company culture and organizational change.
  • Management and organizational change processes adopted by enterprises require flexible business models.
  • Organizations must be able to meet customer's needs rapidly.
  • A new organizational model with a new generation of internal services is required.
  • Entities need to focus on innovation (using all the new technologies -disruptech-).
  • A sense of total customer orientation is required, that aims to make life easier, where products are integrated and adapted to the modern form of consumption and living.

What value does SilverStorm provide when driving Digital Transformation?

SilverStorm has over 15 years of experience in the design and implementation of 'next-gen' services (what we call ServiceAware) which serve organizations to achieve the required flexibility, monitoring and operative excellence. 
We’ve spent years collaborating as itSMF partners, sharing knowledge and achieving excellent results. We play a vital role as a visionary.
Our philosophy (what we call Bridge) ensures detailed analysis, measurement, and constant value generation during the digital transformation process.


First, we conduct an initial study that provides us with information on the current state of the organization. With the study complete, we can identify the risks and impacts associated with the business and the organizational change.
A risk analysis permits us to focus on the right solutions through the development of a Road Map that includes tangible objectives and measurable generated value. In parallel our #SSIP program (SilverStorm Inspiration Program), provides a 360º vision on how we will culturally assimilate the new solutions within the organization. Finally, we conduct a review, provide a Value Creation report and move on to the next phase. Our seal of approval guarantees digital transformation.
As a conclusion to our vision, it is important to understand what is happening around us. I leave you with a phrase from Heraclitus of Ephesus ‘if you do not expect the unexpected, when it arrives you won’t recognize it.'

SilverStorm Solutions

SilverStorm bridges the gap between the strategy and the transition for business-orientated service management. We listen to what our customers want to achieve; their success is what as a company, and, as an individual, counts.
We deliver next-generation service management as part of the digital transformation that our customers wish to achieve. We innovate by adopting disruptive technologies that focus on the business operation and the IT infrastructure. We solve our customers' challenges to create business services that manage heterogeneous environments across a hybrid platform.
Our DNA does not permit us to settle for anything less than excellence within every group of the company.

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