SilverStorm Blog

Breathing New Life into the Customer Lifecycle

Posted by David de Matias Batalla on Mar 13, 2018 9:03:00 AM

A lifecycle is a marketing framework illustrating the series of changes that occurs as you move a customer through the marketing and sales funnel. The lifecycle used to be fairly to the point, with a focus on need generation, consideration, engagement, evaluation, purchase, delivery and usage. But because of social media and customer behavior things have changed and there's a need to re-evaluate the customer lifecycle. Additionally the stages of the lifecycle are not as linear as they once were, now they are more fluid. The customer could jump stages in your lifecycle in a non-linear fashion. The customer is empowered and as a result the customer lifecycle looks much different.

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Topics: CIO, customerservice, Technology, Cloud, CEO, change management, Digitaltransformation, ServiceNow, servicemanagement, devops, Onboarding Plan, Customer Experience

How to Improve the Customer Experience Using Internet of Things

Posted by David de Matias Batalla on Mar 6, 2018 9:24:00 AM

According with Tom Raftery, It’s hard to overstate the value of delivering an excellent customer experience. For many customers, a huge majority of the buying experience is based on how they feel they are being treated. Some would even pay more for a better customer experience. Considering the proven value of loyal customers and the high cost of acquiring new ones, it only makes sense to keep them happy. The Internet of Things (IoT) can help.

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Topics: CIO, customerservice, Technology, Cloud, CEO, change management, Digitaltransformation, ServiceNow, servicemanagement, devops, Onboarding Plan, Customer Experience

Customer Service Trends: Operations Become Smarter and More Strategic

Posted by David de Matias Batalla on Feb 27, 2018 12:31:12 PM

In today's world, customers decide how customer-centric a company is. Good customer service should capture the fundamentals of a great experience: ease, effectiveness, and emotion.  For many companies, this level of service is a cornerstone of their customer experience strategy, and good customer experiences can help control costs.

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Topics: CIO, customerservice, Technology, Cloud, CEO, change management, Digitaltransformation, ServiceNow, servicemanagement, devops, Onboarding Plan, Customer Experience

SilverStorm Solutions

SilverStorm bridges the gap between the strategy and the transition for business-orientated service management. We listen to what our customers want to achieve; their success is what as a company, and, as an individual, counts.
 
We deliver next-generation service management as part of the digital transformation that our customers wish to achieve. We innovate by adopting disruptive technologies that focus on the business operation and the IT infrastructure. We solve our customers' challenges to create business services that manage heterogeneous environments across a hybrid platform.
 
Our DNA does not permit us to settle for anything less than excellence within every group of the company.

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