The news today is flush with salacious stories of cyber-security breaches, data held hostage in brazen ransomware attacks, and compromised records and consumer information. So too has the fallout become increasingly familiar: broken trust, ruined brands, class-action lawsuits, and prolonged periods of finger pointing.
A lifecycle is a marketing framework illustrating the series of changes that occurs as you move a customer through the marketing and sales funnel. The lifecycle used to be fairly to the point, with a focus on need generation, consideration, engagement, evaluation, purchase, delivery and usage. But because of social media and customer behavior things have changed and there's a need to re-evaluate the customer lifecycle. Additionally the stages of the lifecycle are not as linear as they once were, now they are more fluid. The customer could jump stages in your lifecycle in a non-linear fashion. The customer is empowered and as a result the customer lifecycle looks much different.
"More is better." There's a statement to spark a debate if ever there was one. Arguably in some situations, this is true. For example "I have more time to do the things I want because ServiceNow helped me streamline my department's work." When it comes to choosing how many rows you want to see in each list in the application, it pays to be a bit more discerning. Just because you "can" display 1,000 rows in a list does not mean that you "should." If your users are complaining of slow form load times or that the system is slow to save records and show them their work list, you may be able to improve performance by displaying "just enough" data.
In these times of unabated data breaches, the typical Chief Information Security Officer (CISO) must feel like a moving target in a shooting gallery. It’s not a matter of whether an attack and possible breach will occur, it’s a matter of when. Being a CISO is a fascinating and important job. Often, though, it’s a thankless one.
The evolution of the way of doing business in Industry 4.0 is putting the IT operations teams in an extreme situation. The devices to monitor and control every day are greater, they mix; technologies, protocols and hybrid environments (cloud & on premise) including IoT and huge amounts of very heterogeneous information to be treated. All of this while maintaining a high degree of adaptability and agility, but also ensuring the correct stability and high levels of performance without misleading the correct control of costs. The demand of the business is diverse complex and the participation of IT in it is vital to not lose growth or quota in a more demanding market every day.
According with Tom Raftery, It’s hard to overstate the value of delivering an excellent customer experience. For many customers, a huge majority of the buying experience is based on how they feel they are being treated. Some would even pay more for a better customer experience. Considering the proven value of loyal customers and the high cost of acquiring new ones, it only makes sense to keep them happy. The Internet of Things (IoT) can help.
ServiceNow share Last week how early on in my career I managed a technical support and customer service center and service was considered a cost center and a necessary evil. How times have changed, and how far most companies have come in changing that perception!
The aim of Data Privacy Day is to help people around the world understand how their personal information is being collected and used – in addition to understanding how they can keep their data safe from cybercrime. Data Privacy Day commemorates the 1981 signing of Convention 108, the first legally binding international treaty related to data protection and privacy; it was first initiated in Europe in 2007 and was adopted in the US and Canada in 2008.
In today's world, customers decide how customer-centric a company is. Good customer service should capture the fundamentals of a great experience: ease, effectiveness, and emotion. For many companies, this level of service is a cornerstone of their customer experience strategy, and good customer experiences can help control costs.
Companies suffer the greatest damage as a result of cyber security incidents relating to their partners, according to research. This is the finding of a study examining whether cyber security is a cost centre or a strategic investment by Kaspersky Lab and B2B International.