"We weren't the first to this party, but we're going to be the best, because innovation is what distinguishes a leader from the rest"
Steve Jobs said that "the system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Processes make you more efficient. But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea".
At SilverStorm, innovation is the engine of our existence, not just for implementing changes at our clients’ businesses, but also as an internal element that distinguishes us and gives us a leading position with respect to change.
Another sentence also coined by the magnate from California, founder of Apple, tells us that "sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations".
Companies that have not innovated at the same pace as the market have suffered some tough setbacks, sometimes never getting back to the same strength. Nokia and Kodak are examples. Two companies with a multitude of patents, but they didn't know how to jump on the innovation bandwagon.
Nokia wasted the opportunity to maintain its leadership by having the first touch telephone device, because it didn't venture enough on evolution.
Kodak held 90% of the photographic film market in the United States, and 85% of all cameras sold were Kodak's. In 2012, Kodak declared bankruptcy, and in 2013 it sold the majority of its patents to a consortium formed by Apple, Google, Facebook, Samsung and Microsoft, among other large companies. It squandered its leadership position, because it didn't venture correctly on innovation.
Companies must use technology as the engine to reinvent themselves, to be leaders and not always have a reactive attitude.
At SilverStorm our mission is to become leaders at providing management services by using disruptive innovation to achieve it. This will help us to modify the processes that have worked for us, to apply new models in those processes and obtain results that improve what we’ve already been doing and position it at the cutting edge of the market.
This, disruption, must be the cornerstone of a company and must be the basis for achieving competitive and leading positions.
The concept of disruptive technology initially came from economics. Currently, it is much more important when considering development strategies in the R&D&I departments of companies. It originates from a long search for tools that identify radical changes in the study of innovation by economists and the management thereof to define business strategies.
Continuing with the quotations, Jobs also said that "innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it".
At SilverStorm, with our "Bridge" methodology, we help to define that path, thereby showing us where we are and where we want to be. What value we want to obtain through this process.
With this working philosophy, we build the foundations of the bridge that leads to change at a company.
Fifty years ago, all companies wanted to be innovators, but unless you were an organisation that was capable of leading the abrupt changes in the market, it was impossible to have an innovative mentality due to the unpredictable nature of innovation.
The search for complex models that are based on technology and that, above all, resolve real problems has to be the engine driving that search for excellence to achieve leadership.
It also is no small reward if newly applied models make us more efficient and therefore allow us to continue in the fight to lead the market and be different from the competition.
That's why at SilverStorm we work on supporting disruption, efficiency and, eventually, business leadership.
And we conclude like we began, hand-in-hand with Jobs: "We weren't the first to this party, but we're going to be the best, because innovation is what distinguishes a leader from the rest".