The news today is flush with salacious stories of cyber-security breaches, data held hostage in brazen ransomware attacks, and compromised records and consumer information. So too has the fallout become increasingly familiar: broken trust, ruined brands, class-action lawsuits, and prolonged periods of finger pointing.
A lifecycle is a marketing framework illustrating the series of changes that occurs as you move a customer through the marketing and sales funnel. The lifecycle used to be fairly to the point, with a focus on need generation, consideration, engagement, evaluation, purchase, delivery and usage. But because of social media and customer behavior things have changed and there's a need to re-evaluate the customer lifecycle. Additionally the stages of the lifecycle are not as linear as they once were, now they are more fluid. The customer could jump stages in your lifecycle in a non-linear fashion. The customer is empowered and as a result the customer lifecycle looks much different.
In these times of unabated data breaches, the typical Chief Information Security Officer (CISO) must feel like a moving target in a shooting gallery. It’s not a matter of whether an attack and possible breach will occur, it’s a matter of when. Being a CISO is a fascinating and important job. Often, though, it’s a thankless one.
According with Tom Raftery, It’s hard to overstate the value of delivering an excellent customer experience. For many customers, a huge majority of the buying experience is based on how they feel they are being treated. Some would even pay more for a better customer experience. Considering the proven value of loyal customers and the high cost of acquiring new ones, it only makes sense to keep them happy. The Internet of Things (IoT) can help.
The aim of Data Privacy Day is to help people around the world understand how their personal information is being collected and used – in addition to understanding how they can keep their data safe from cybercrime. Data Privacy Day commemorates the 1981 signing of Convention 108, the first legally binding international treaty related to data protection and privacy; it was first initiated in Europe in 2007 and was adopted in the US and Canada in 2008.
In today's world, customers decide how customer-centric a company is. Good customer service should capture the fundamentals of a great experience: ease, effectiveness, and emotion. For many companies, this level of service is a cornerstone of their customer experience strategy, and good customer experiences can help control costs.
Companies suffer the greatest damage as a result of cyber security incidents relating to their partners, according to research. This is the finding of a study examining whether cyber security is a cost centre or a strategic investment by Kaspersky Lab and B2B International.
Customer expectations are on the rise, but in parallel, there is a growing range of tools making customer service simple and more effective. Today, good firms have to keep track of (or even anticipate) changes in customer service standards and also choose the right solutions to meet the ever-increasing customer demands.
Cybersecurity remains a hot topic in 2018. In 2017 it managed to dominate global news for days during the ransomware “WannaCry” outbreak. Although on one hand cybersecurity systems constantly improve and become able to face cyberthreats, cyberattacks are evolving at the same speed and beat more complex cybersecurity systems every day. Being prepared means staying on top of the latest trends in cybersecurity. In this blog we’ve identified five cybersecurity trends to watch in 2018!
Cyber security is the practice of ensuring the integrity, confidentiality and availability (ICA) of information. It represents the ability to defend against and recover from accidents like hard drive failures or power outages, and from attacks by adversaries.