A lifecycle is a marketing framework illustrating the series of changes that occurs as you move a customer through the marketing and sales funnel. The lifecycle used to be fairly to the point, with a focus on need generation, consideration, engagement, evaluation, purchase, delivery and usage. But because of social media and customer behavior things have changed and there's a need to re-evaluate the customer lifecycle. Additionally the stages of the lifecycle are not as linear as they once were, now they are more fluid. The customer could jump stages in your lifecycle in a non-linear fashion. The customer is empowered and as a result the customer lifecycle looks much different.
According with Tom Raftery, It’s hard to overstate the value of delivering an excellent customer experience. For many customers, a huge majority of the buying experience is based on how they feel they are being treated. Some would even pay more for a better customer experience. Considering the proven value of loyal customers and the high cost of acquiring new ones, it only makes sense to keep them happy. The Internet of Things (IoT) can help.
In today's world, customers decide how customer-centric a company is. Good customer service should capture the fundamentals of a great experience: ease, effectiveness, and emotion. For many companies, this level of service is a cornerstone of their customer experience strategy, and good customer experiences can help control costs.
Customer expectations are on the rise, but in parallel, there is a growing range of tools making customer service simple and more effective. Today, good firms have to keep track of (or even anticipate) changes in customer service standards and also choose the right solutions to meet the ever-increasing customer demands.
Is there still any doubt that customer retention is one of the main challenges of any company today?
Has anyone set out to achieve this challenge without a ‘customer-centric’ model and achieving the best possible customer experience based on greater; closeness, ease, effectiveness and even better emotions?
In this article we make visible the focus by McKinsey on what we’ve learned in building this operating model and the four success factors that are key to delivering superior digital experiences, as well as the challenges that companies across industries face in efforts to secure them
Digital transformation is one of the most urgently discussed topics in business today. CIO defines it as “the acceleration of business activities, processes, competencies, and models to fully leverage the changes and opportunities of digital technologies and their impact in a strategic and prioritized way.”
HR management system must ensure that companies are operating as efficiently and effectively as possible. Old solutions that many firms have implemented are involved on continual enterprise growth those features cannot deliver an excellent service to all the organization.
SilverStorm Solutions advises large successful corporations on their use of technology to keep ahead of their competition. SilverStorm continuously harnesses knowledge to find an edge for clients from around the world; customers working with our team, build and deploy agile and digital strategies at lightspeed. Each week we research and find our best “Top 3” articles published online which include such topics as Digital Transformation.