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A lifecycle is a marketing framework illustrating the series of changes that occurs as you move a customer through the marketing and sales funnel. The lifecycle used to be fairly to the point, with a focus on need generation, consideration, engagement, evaluation, purchase, delivery and usage. But because of social media and customer behavior things have changed and there's a need to re-evaluate the customer lifecycle. Additionally the stages of the lifecycle are not as linear as they once were, now they are more fluid. The customer could jump stages in your lifecycle in a non-linear fashion. The customer is empowered and as a result the customer lifecycle looks much different.

Topics: CIO, customerservice, Technology, Cloud, CEO, change management, Digitaltransformation, ServiceNow, servicemanagement, devops, Onboarding Plan, Customer Experience

According with Tom Raftery, It’s hard to overstate the value of delivering an excellent customer experience. For many customers, a huge majority of the buying experience is based on how they feel they are being treated. Some would even pay more for a better customer experience. Considering the proven value of loyal customers and the high cost of acquiring new ones, it only makes sense to keep them happy. The Internet of Things (IoT) can help.

Topics: CIO, customerservice, Technology, Cloud, CEO, change management, Digitaltransformation, ServiceNow, servicemanagement, devops, Onboarding Plan, Customer Experience

In today's world, customers decide how customer-centric a company is. Good customer service should capture the fundamentals of a great experience: ease, effectiveness, and emotion.  For many companies, this level of service is a cornerstone of their customer experience strategy, and good customer experiences can help control costs.

Topics: CIO, customerservice, Technology, Cloud, CEO, change management, Digitaltransformation, ServiceNow, servicemanagement, devops, Onboarding Plan, Customer Experience

According to TecVision, 25% of world’s economy will be digital in the next 3 years. For this reason, the current technological environment is forcing companies to transform their business models.

Topics: CIO, customerservice, Technology, Cloud, CEO, SaaS, Digitaltransformation, SilverStorm, ServiceNow, devops, agile, process automatization, Digital Strategies

When something goes wrong, the goal of incident management is to restore service to normal as quickly as possible while minimizing impact to the business and maintaining quality.  On the other hand, problem management is all about identifying, documenting, and remediating root causes and known errors. It is practiced both reactively in response to an incident and proactively when looking for risks that could have an adverse impact on the business.

Topics: CIO, blog, customerservice, Technology, CSM, Cloud, CEO, SaaS, Digitaltransformation, SilverStorm, ServiceNow, report, servicemanagement, devops

SilverStorm Solutions advises large successful corporations on their use of technology to keep ahead of their competition.  SilverStorm continuously harnesses knowledge to find an edge for clients from around the world; customers working with our team, build and deploy agile and digital strategies at lightspeed.

Each week we research and find our best “Top 5” articles published online which include such topics as Digital Transformation.

Topics: CIO, blog, customerservice, Technology, CSM, Cloud, CEO, SaaS, Digitaltransformation, SilverStorm, ServiceNow, report, servicemanagement, devops

The ServiceNow platform allows you to develop custom applications to meet your business needs. You must have the admin role to develop custom applications. The application development process has changed significantly from prior releases.

Topics: CIO, blog, customerservice, Technology, CSM, Cloud, CEO, SaaS, Digitaltransformation, SilverStorm, ServiceNow, report, servicemanagement, devops

For many business users, “digital transformation” is no more than a buzzword. It is difficult for most professionals to determine where and how they are impacted or what tangible results they can get from digitizing their enterprise. To give the term weight beyond its buzzword status, let’s look at it from the customer’s perspective and examine what embarking on a digital transformation journey means in real business terms.

Topics: CIO, blog, customerservice, Technology, CSM, Cloud, CEO, SaaS, Digitaltransformation, SilverStorm, ServiceNow, report, servicemanagement, devops, business apps

SilverStorm Solutions advises large successful corporations on their use of technology to keep ahead of their competition.  SilverStorm continuously harnesses knowledge to find an edge for clients from around the world; customers working with our team, build and deploy agile and digital strategies at lightspeed.

Each week we research and find our best “Top 5” articles published online which include such topics as Digital Transformation.

Topics: CIO, blog, customerservice, Technology, CSM, Cloud, CEO, SaaS, Digitaltransformation, SilverStorm, ServiceNow, report, servicemanagement, devops

Business Application Services (BAS) is an alternative to resource definition online (RDO) that enables you to manage CICS® resources in terms of the business application to which they belong, rather than their physical location in the CICSplex.

Topics: CIO, blog, customerservice, Technology, CSM, Cloud, CEO, SaaS, Digitaltransformation, SilverStorm, ServiceNow, report, servicemanagement, devops, business apps