I recently read an article in the Wall Street Journal about the need for companies to take into account what their employees’ needs are when rolling out new technologies. Many new technology initiatives fail because employees aren’t involved in the process at some level — whether it’s helping design a solution to their problems or providing regular feedback to their leadership teams on what’s working and what they need to be successful.
It’s likely that you’ve heard the term design thinking used in a business or product context this year. Applying design thinking is in vogue; but what is design thinking, anyway? And does it apply only in product development, or can it be used in the business world?