Every crisis requires a coordinated, agile and personalised response. Generating a plan based on the reuse of resources, approaches and solutions can lead to management failure. The ideal is to follow procedures and instructions that offer an alternative to normal operating conditions, so as to allow the organisation to function, even if some of its functions cease to do so because of an incident.
The biggest challenge facing organisations is competing with the new rules of the game in a market where uncertainty exists due to the Covid-19 crisis. For this reason, it is essential to make decisions with an eye on Digital Transformation. Without a clear and agile strategy, it is impossible to scale up opportunities to generate value for the company and guarantee business continuity.
Organisations generally have a traditional roadmap that focuses on continuity of processes and resources, but they overlook the business model. However, this omission can be a threat to the continuity of operations, especially if external events such as the Covid-19 pandemic are not taken into account. Hence the importance of reinforcing current business models with digital technologies and capabilities that ensure business continuity.