The concept of citizen engagement has been around for centuries, but the ways in which citizens want to engage are new for our modern times. Today’s citizens have high expectations. When interacting with government agencies, they want service that is similar to what they get from the companies they do business with.
A few weeks ago I attended the Digital Workplace & Employee Experience Summit in Berlin hosted by Platinum Edge. I’ve been to hundreds of conferences in my professional career but none like this one. Surprisingly, the attendees and speakers weren’t just IT engineers like myself, but instead a mix and mash of human resources, change management, content marketing, and digital analytics professionals—all with skin in the proverbial workplace experience game.
It is a long-distance race. Having an attractive company with ‘x-factor’ is a challenge. Being able to attract and retain the best professionals depends on the philosophy and way of working. Step by step, and from the inside, the company has to set foundations so that the workers feel part of the company and can become the best ambassadors.